Video Stats You Should Know
TechReport recently released a set of video statistics for 2023. Fifty, to be exact. Here are the ones that stood out to me:
Internet users tend to recall 85% of information that comes to them through video, but only 10% of what comes to them via texts.
YouTube has more than 2.6 billion monthly active users worldwide. The world’s population is now more than 8 billion people.
In 2022, 82% of all internet traffic was made up of videos.
Every week, the average internet user spends six hours and 48 minutes consuming videos. In the United States, adults spend an average of 62 minutes every day consuming videos.
77% of U.S. adults, 26-36 years in age, watch videos on YouTube.
88% of internet users confess that viewing a brand’s video gives them confidence in the brand and its products, motivating them to patronize it.
TikTok users spend more than 1.5 hours watching videos on TikTok every day.
76% of social media users search for products on social media platforms using videos.
More than image and text content combined, social video generates 1200% of shares.
People recall 80% of what they watch, 20% of what they read, and 10% of what they hear.
Headline?
Well, if you’re wanting to reach our world,
… maybe you should start using videos.
James Emery White
Sources
Jeff Beckman, “50 Video Statistics You Should Know in 2023,” TechReport, July 17, 2023, read online.