Video Stats You Should Know

Photo by Seth Doyle (Unsplash)

TechReport recently released a set of video statistics for 2023. Fifty, to be exact. Here are the ones that stood out to me:

  • Internet users tend to recall 85% of information that comes to them through video, but only 10% of what comes to them via texts.

  • YouTube has more than 2.6 billion monthly active users worldwide. The world’s population is now more than 8 billion people.

  • In 2022, 82% of all internet traffic was made up of videos.

  • Every week, the average internet user spends six hours and 48 minutes consuming videos. In the United States, adults spend an average of 62 minutes every day consuming videos.

  • 77% of U.S. adults, 26-36 years in age, watch videos on YouTube.

  • 88% of internet users confess that viewing a brand’s video gives them confidence in the brand and its products, motivating them to patronize it.

  • TikTok users spend more than 1.5 hours watching videos on TikTok every day.

  • 76% of social media users search for products on social media platforms using videos.

  • More than image and text content combined, social video generates 1200% of shares.

  • People recall 80% of what they watch, 20% of what they read, and 10% of what they hear.

Headline? 

Well, if you’re wanting to reach our world,

… maybe you should start using videos.

James Emery White

 

Sources

Jeff Beckman, “50 Video Statistics You Should Know in 2023,” TechReport, July 17, 2023, read online.

James Emery White